Core Insights

Betting Email Deliverability Around Big Events: The Two-Wave Fix

Most companies treat dormant leads like a lemon they can just squeeze one last time. I call it Deep Churn, and if you handle it like an amateur, you aren’t just missing the inbox—you’re destroying the "pipes" of your business. From the "Administrative" tone to dedicated infrastructure, here is the exact 7-step strategy we use to rescue clients from deliverability disasters and turn dead data into profi

The Consent Campaign We just finished a consent campaign for a client, subscribing existing players for weekly email campaigns. The data in this screenshot tells a very specific story about list hygiene and ISP behavior. Here are the top 3 takeaways from these results: 1. Yahoo and AOL Hard Bounces We did email validation before the campaign. The problem is that Yahoo doesn't "tell the truth" to validation services; it only replies to real emails. Notice the hard bounce rates

Summary Box (TL;DR) Problem : Casino emails hitting spam folders kill player conversion rates Money Lost : Open rates drop to 5-15% when emails land in spam instead of inboxes Solution : Implement proper email authentication, reputation management, and content optimization Money Made : Good deliverability achieves 50-60% open rates with 8-11% CTR vs poor deliverability's 20-30% OR with 5-6% CTR The Problem: Your Million-Dollar Emails Are Invisible If you're running a gambling

Summary Box The Problem: Casinos using iGaming Platform Provider's email infrastructure lose 20-30% of their email revenue due to poor deliverability practices, costing small operators $50,000+ monthly The Solution: Implement dedicated IPs, strict sunset policies, and segmented sender domains to increase opens by 40-50% and clicks by 20-30%. Money Impact: Every 1000 depositing players can recover $40-70k monthly in lost email revenue The Hidden Revenue Killer in Your Ema