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Editor's comments: This post is written entirely by AI. On purpose. I asked to explain "what online-casinos do wrong to have Open Rate only 10-20%". This is very very boring article, full of cliches and advices about nothing. The lesson: don't go to AI for a deliverability advice. Email marketing remains one of the most effective channels for online casinos to connect with players, promote offers, and build loyalty. Yet, many online casinos struggle with low open rates, oft

Warm-up Services vs. Brand’s Organic “warm-up”. What Works and What Doesn't Summary Box If you're starting new email marketing, it's healthier for your deliverability to use your own traffic with organic growth rather than a warm-up service. Preliminary warm-up using specialized services is a common practice in the gambling industry. However, we at SpinCity advocate avoiding it. Here's why. Warm-up Services (Current Common Practice) Warms only on corporate domain emails  - Em

Summary Box (TL;DR) Problem : Casino emails hitting spam folders kill player conversion rates Money Lost : Open rates drop to 5-15% when emails land in spam instead of inboxes Solution : Implement proper email authentication, reputation management, and content optimization Money Made : Good deliverability achieves 50-60% open rates with 8-11% CTR vs poor deliverability's 20-30% OR with 5-6% CTR The Problem: Your Million-Dollar Emails Are Invisible If you're running a gambling