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Most companies treat dormant leads like a lemon they can just squeeze one last time. I call it Deep Churn, and if you handle it like an amateur, you aren’t just missing the inbox—you’re destroying the "pipes" of your business. From the "Administrative" tone to dedicated infrastructure, here is the exact 7-step strategy we use to rescue clients from deliverability disasters and turn dead data into profi

We run affiliate email marketing as one of our own projects. I come from the gambling industry. I’ve been in the trenches. I know exactly how much effective email matters for the bottom line. “It's the blood of an online casino,” my former boss, a C-level executive, used to say. He was right. But most gambling email marketing is in cardiac arrest. Affiliate email marketing might provide less raw volume than PPC or SEO, but the Player LTV (Lifetime Value) is among the highes

For mobile game developers, using Facebook Login to acquire user emails seems like the ultimate growth hack. It is low-friction, provides verified data, and accelerates the player onboarding process. However, from our experience, these "verified" leads can actually destroy your sender reputation . After navigating a significant deliverability issue with one of our major mobile gaming clients, we developed a proven framework to turn Facebook leads into a high-performance rete

The Consent Campaign We just finished a consent campaign for a client, subscribing existing players for weekly email campaigns. The data in this screenshot tells a very specific story about list hygiene and ISP behavior. Here are the top 3 takeaways from these results: 1. Yahoo and AOL Hard Bounces We did email validation before the campaign. The problem is that Yahoo doesn't "tell the truth" to validation services; it only replies to real emails. Notice the hard bounce rates

The Problem We recently created new player accounts at 100+ online casinos to test their onboarding sequences. The results were alarming: 7 out of 10 gambling operators are failing to utilize the real power of the Welcome email for Online Casino . Common mistakes we recorded: Email has aggressive marketing language and\or offering Doesn’t have a “Confirm” link Online-casinos don't send it at all. Online-casinos send marketing email right away (together with Welcome email) E

In my work I see many iGaming operators celebrating 20-30% email open rates, assuming their campaigns are healthy. But these numbers often hide a silent revenue killer: invisible deliverability failures. Why "Good" Open Rate Is Deceiving The Gmail Dominance Illusion Total Open rates of 20-30% primarily come from the high open rate of Gmail users. Gmail holds approximately 40-45% of Europe's email market share.However, this creates a dangerous blind spot. While Gmail users eng

Warm-up Services vs. Brand’s Organic “warm-up”. What Works and What Doesn't Summary Box If you're starting new email marketing, it's healthier for your deliverability to use your own traffic with organic growth rather than a warm-up service. Preliminary warm-up using specialized services is a common practice in the gambling industry. However, we at SpinCity advocate avoiding it. Here's why. Warm-up Services (Current Common Practice) Warms only on corporate domain emails - Em

Summary Box (TL;DR) Problem : Casino emails hitting spam folders kill player conversion rates Money Lost : Open rates drop to 5-15% when emails land in spam instead of inboxes Solution : Implement proper email authentication, reputation management, and content optimization Money Made : Good deliverability achieves 50-60% open rates with 8-11% CTR vs poor deliverability's 20-30% OR with 5-6% CTR The Problem: Your Million-Dollar Emails Are Invisible If you're running a gambling

Editor's comments: This post is written entirely by AI. On purpose. I asked to explain "what online-casinos do wrong to have Open Rate only 10-20%". This is very very boring article, full of cliches and advices about nothing. The lesson: don't go to AI for a deliverability advice. Email marketing remains one of the most effective channels for online casinos to connect with players, promote offers, and build loyalty. Yet, many online casinos struggle with low open rates, oft