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We run affiliate email marketing as one of our own projects. I come from the gambling industry. I’ve been in the trenches. I know exactly how much effective email matters for the bottom line. “It's the blood of an online casino,” my former boss, a C-level executive, used to say. He was right. But most gambling email marketing is in cardiac arrest. Affiliate email marketing might provide less raw volume than PPC or SEO, but the Player LTV (Lifetime Value)  is among the highes

The Consent Campaign We just finished a consent campaign for a client, subscribing existing players for weekly email campaigns. The data in this screenshot tells a very specific story about list hygiene and ISP behavior. Here are the top 3 takeaways from these results: 1. Yahoo and AOL Hard Bounces We did email validation before the campaign. The problem is that Yahoo doesn't "tell the truth" to validation services; it only replies to real emails. Notice the hard bounce rates