How Casinos Lose $50K+ Monthly on Email Marketing (And How to Fix It)
- Anton Neznamov
- Sep 10, 2025
- 4 min read
Updated: Dec 4, 2025
Summary Box
The Problem: Casinos using iGaming Platform Provider's email infrastructure lose 20-30% of their email revenue due to poor deliverability practices, costing small operators $50,000+ monthly
The Solution: Implement dedicated IPs, strict sunset policies, and segmented sender domains to increase opens by 40-50% and clicks by 20-30%.
Money Impact: Every 1000 depositing players can recover $40-70k monthly in lost email revenue
The Hidden Revenue Killer in Your Email Strategy
After 8+ years working both sides of the iGaming email marketing table - implementing solutions for platform providers with 70+ brands and fixing deliverability disasters for casinos - I've seen the same costly mistakes repeatedly drain revenue from operators who trust their platform providers completely.
The brutal truth: Most casinos are hemorrhaging email revenue and drowning in impractical ideas from internet posts and AI advice.
Why This Problem Costs You Real Money
The Engagement Death Spiral
When your emails consistently land in spam folders, you lose direct access to your highest-value players. Here's the financial damage:
Lost reactivation revenue: Churned players worth $500-2,000 LTV never see your promo campaigns
Missed deposit opportunities: Your best depositors don't receive bonus offers during peak play times. Email marketing share in communications with players is 80-90%.
Reduced lifetime value: Poor email deliverability cuts player engagement by 30-50%
Lower Reg-2-FTD conversion: The same traffic analysis shows a significant drop from 30%-40% conversion rate (CR) to only 15-25% CR. Meaning you get 30% fewer FTDs from your new regs.
From my experience, a small-sized casino typically loses $50,000+ monthly in recoverable revenue because of poor deliverability practices.
The 4 Critical Mistakes Platform Providers Make
1. Loose Sunset Policies Destroy Sender Reputation
What I see happening: Platform providers (and to be honest, casino brands as well) keep blasting inactive players for months. In one recent audit, I found a casino sending to players inactive for 180+ days with a devastating 0.52% CTR across 17,000 emails.
The money drain: These dead emails poison your entire sender reputation. When mailbox providers see you consistently emailing non-responsive subscribers, they classify you as spam - meaning your engaged players also stop seeing emails.
What I learned: Casinos implementing strict sunset policies in the short-term see 40-50% higher open rates and 20-30% more clicks.
2. Single Sender for Everything = Revenue Suicide
The mistake: Most providers use one domain for transactional emails (welcome email, deposits, withdrawals) AND marketing campaigns.
Why it kills revenue: When your marketing campaigns get flagged, your critical transactional emails also get blocked. I've seen a high-roller unable to recover password from their account and abandon the online casino because the email ended up in the spam folder. Issues with marketing emails destroyed the domain reputation and led to issues with transactional emails.
From my experience: Separating transactional and marketing senders protects your most critical communications and maintains trust with mailbox providers.
3. Shared IPs Mean Shared Disasters
This shocks my customers when they discovere it:
90% of casinos unknowingly share sending IPs with dozens of other operators.
The hidden cost: One bad actor's mistakes instantly impact your deliverability. Your perfectly crafted campaign to high-value depositors gets blocked because another casino on your shared IP sent to spam traps.
It's usual to see discrepancies between domain rating and IP rating, where IP usually has a lower rating.
Real case from my experience: I
t's not uncommon to see high domain rating and bad rating for IP resulting in spam issues for Gmail and blocks in Outlook/Hotmail. Because another casino that uses the same IP abuses email marketing and spams players.
4. Same Sender for All Player Types
The problem: Mixing new registrations (often 5-8% CTR), depositors (20% CTR), and reactivation campaigns (1% CTR) under one sender domain.
Revenue impact: Your high-value depositor emails get buried because the overall sender reputation reflects the poor engagement from other segments, especially re-engagement with high volume and low engagement.
The Solution: Email Deliverability That Drives Revenue
Implement Strategic Sunset Policies
30-day rule: Send less frequently to players inactive 30+ days
Dedicated reactivation sender: Use separate subdomain for win-back campaigns
Result: 40-50% improvement in open rates for active players
Segment by Player Value. Plan A
High-value players/Depositors sender: vip.yourcasino.com
60-70% open rates, 40-50% click rates
Protected from low-engagement segments
New players sender: welcome.yourcasino.com
Separate reputation for onboarding sequences
There is also an option to handle both double opt-in and single opt-in leads
Transactional sender: tx.yourcasino.com
Welcome email, deposit confirmation, KYC notifications, withdrawals, account notifications, etc.
Maintains 98%+ deliverability
Re-engagement sender: back.yourcasino.com
Win back high-value players who deposited thousands monthly
Re-engage expensive new regs that haven't converted to FTD yet
Protect main senders from the typically lower engagement rates of win-back campaigns
Separate Your Email Types. Plan B
If you can't implement Plan A:
Transactional sender: tx.yourcasino.com
Welcome email, deposit confirmation, KYC notifications, withdrawals, account notifications, etc.
Maintains 98%+ deliverability
Marketing sender: promo.yourcasino.com
Bonuses, promotions, newsletters
Protects your transactional sender from marketing campaign risks
Secure Dedicated IP Addresses per Sender
Cost: $25-60 monthly per IP
ROI: Control your reputation completely
Result: 10-15% revenue increase as your efforts to improve deliverability are not affected by others
What This Strategy Unlocks for Your Revenue
From my implementations across 70+ brands, casinos following this framework typically see:
40-50% increase in email opens
20-30% more clicks and deposits
$40,000-70,000 monthly revenue recovery for small-sized operators
Protected transactional and depositor communications
The math is simple: when engagement rises, mailbox providers reward you with higher inbox placement, creating a positive revenue cycle.
Why Platform Providers Can't Fix This
No deliverability expertise: Platform providers have IT teams and CRM specialists, but rarely employ dedicated deliverability experts who understand the physics of email marketing.
Shared infrastructure: Their business model relies on shared resources, which conflicts with optimal deliverability practices.
Gambling amplification effect: Every deliverability mistake gets amplified 2-4x in gambling because mailbox providers are naturally biased against gaming emails.
Want to know the specific of email marketing system I use to achieve 65%+ open rates for casino clients? The strategy that consistently delivers $60K+ monthly revenue increases?
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