CORE INSIGHTS

Warm-up Services vs. Brand’s Organic “warm-up”. What Works and What Doesn't Summary Box If you're starting new email marketing, it's healthier for your deliverability to use your own traffic with organic growth rather than a warm-up service. Preliminary warm-up using specialized services is a common practice in the gambling industry. However, we at SpinCity advocate avoiding it. Here's why. Warm-up Services (Current Common Practice) Warms only on corporate domain emails  - Em

Summary Box (TL;DR) Problem : Casino emails hitting spam folders kill player conversion rates Money Lost : Open rates drop to 5-15% when emails land in spam instead of inboxes Solution : Implement proper email authentication, reputation management, and content optimization Money Made : Good deliverability achieves 50-60% open rates with 8-11% CTR vs poor deliverability's 20-30% OR with 5-6% CTR The Problem: Your Million-Dollar Emails Are Invisible If you're running a gambling

Summary Box The Problem:   Casinos using iGaming Platform Provider's email infrastructure lose 20-30% of their email revenue due to poor deliverability practices, costing small operators $50,000+ monthly The Solution:  Implement dedicated IPs, strict sunset policies, and segmented sender domains to increase opens by 40-50% and clicks by 20-30%. Money Impact:   Every 1000 depositing players can recover $40-70k monthly in lost email revenue The Hidden Revenue Killer in Your Ema